L’Oréal: An ad for men

Cover version of the campaign “This Is an Ad for Men” for L’Oréal created by McCann agency. Set in Arbale “Universal”, it reinforce the universal purpose of the posters with its harmonious and varied shapes.

McCann, in association with L’Oréal, wished to communicate the relationship between gender diversity within a company and its profitability. They chose a satirical approach, with a cosmetics ad for men, who often more numerous than women in companies.