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Handsome

Handsome, an experience design agency based in Austin, Texas, approached Vedros Studio with a mission to transform their old identity into one that reflects their values in human-centered holistic design.

Vedros Studio has chosen two typefaces in contrast for the visual identity. The idea was to choose a serif typeface to strengthen the human aspect, and a sans serif for the design aspect. Le Monde Journal Demi is used as the main typeface, including for the logotype, because this contemporary “old style” embodies the human and user within the Handsome brand.

More projects using Le Monde Journal

Ambroise François, an exquisite Didot font in 7 series imageAmbroise François, an exquisite Didot font in 7 seriesAllumi Inline, Tonic multi-colors display in 42 fonts imageAllumi Inline, Tonic multi-colors display in 42 fontsAirco is human, dynamic, that will visually work well in technology and sport imageAirco is human, dynamic, that will visually work well in technology and sportParisine Compress, an ultra legible headline sanserif imageParisine Compress, an ultra legible headline sanserif

Glyph

Glyph