New Maclean’s nameplate on the 2010 cover.
[lettrine]I[/lettrine]n 2009, Typofonderie was asked by Jason Logan in charge of the cover design of Canadian Business to improve their current masthead which was to be used for their upcoming redesign.
Maclean’s cover in 1964.
Maclean’s cover in 2006.
This time, Jason Logan teamed again with Jean François Porchez for Maclean’s cover. The idea was to recreate the 60’s version of Maclean’s nameplate. The job wasn’t so simple, as an autotrace of the original wasn’t the immediate solution. Maclean’s masthead was fully redesigned from scratch, to create the perfect balance between the open forms of the C+L and the quite heavier M+A+N diagonals letterforms. When the best form was achieved, several grades have been designed and tested, to create the best result on the cover when used with usual headlines. A good collaboration again.
Maclean’s 2010 masterhead designed by Jean François Porchez.