Flair Magazine

The choice of Parisine for Flair is unusual in a sense that generally we receive “uses” from typical graphic design world: simple and pure layout, sober colors palette, etc. In such contexts, we almost don’t recognize Parisine, because of the strong colors used, dynamic layout, and so on.
Recall that Parisine was originally for the signages of the Paris metro and buses.

Sarah Buyst, the Flair art director told us:

It’s a beautiful font that is both strong and feminin. The six different weights give us the chance to play with it in our lay-out, without loosing grace. My team likes working with it!

In reality, Parisine seems to fit well such use too, as with its lovely curved and smooths forms, it fit the subject perfectly. Its always amazing to see of a typeface family well used who adapt to a so different context.