Porchez Typofonderie was asked to design an all-capital two-color custom font for Louis Vuitton Malletier, a French luxury fashion and leather goods company. The new typeface was created (2007) in order to rediscover historical in-house letterforms from the early 20th century. The Vuitton Persona typeface is part of a service launched in 2007: clients can now order unique bags with their initials and select two-color combinations via an interface available in particular shops. The typeface was designed in OpenType format with a unique feature, specifically developed for the two-color letters.
The equal sign is automatically remplaced via the OpenType feature by the appropriate shadow.
The final typeface in use.