In October 2017, Jean François together with Véronique will visit San Francisco and Seattle for talks. In Seattle, a letterform workshop under the TypeParis banner is also planned. Since years, the common approach to describe a good typography is to demontraste how typefaces are transparent to the eyes of the readers, to reduce the barrer between user and content. Meanwhile, when you design typefaces for brands and communications, transparency isn’t completly effective, as the brand messages should be reconnizable as part of a global identity. How to reconcile these contradictions? The visible invisibility of words is a talk about nuggets of typographic wisdom in designing custom typefaces for some of the world’s most recognizable brands: Le Monde, the Paris Metro, Louis Vuitton, Galleries Lafayette, Sephora, YSL Beauté, The Boston Consulting Group and Nespresso – as well recent typefaces published by Typofonderie.
October 3th 2017
Kane Hall, UW, Seattle
October 4th 2017
TypeParis Letterform design workshop
Conducted by Claudia de Alemida & Jean François Porchez
October 9th 2017
Aiga SF, San Francisco
Register online (free)
Thanks to AIGA Seattle, University of Washington, AAIGA SF, TDC San Francisco to makes possible these events.