In June 2010, a new design conducted by Marc Guillon for the Pèlerin magazine was launched. This redesign feature Typofonderie fonts and new nameplate designed by Jean François Porchez.
For text and some subhead, headlines, Mencken typeface family originally designed for the Baltimore Sun was used in order to improve readability of the content. Along various sizes cut of Mencken, a new sanserif specially created for this redesign appear. Called Ardoise Pro (Slate in english) because of the sharped endings and strong vitality of the shapes: 14 series in roman and italic. Roughly based on an old condensed sans design for Charente Libre, the result smell a bit of Antique Olive. The italic was designed between a slanted roman and a pure italic to perform well in editorial use. The new sanserif family, Ardoise should be available later in the year at Typofonderie.
Ardoise in large size use.
Ardoise together with Mencken for text.
Various weights of Ardoise in small size use.
The new masterhead of the Pèlerin was designed in capitals in a way to recreate an identity lost along the years. The general style, a pure geometrical sanserif with flair refer to some thirties style of lettering. R ending stroke was acclaimed during testings as adding the necessary “values” to the magazine.
Front page using new masterhead designed by Jean François Porchez for Pèlerin.
Pèlerin masterhead: Before (on top), after (on bottom.)