In 2003, Jean Francois Porchez redesigned the ST Dupont ?logotype?:lettering for ?Aaron Levin,?: Design director at ?Landor Associates,?: Paris. They worked in close cooperation during long months to achieve the final form (bottom). The new brand, associated with a sort of icon, designed by Aaron Levin was launched with the ?reopening?: of the flagship store, avenue Montaigne, Paris in middle of May 2004. The boutique was designed by the American architect ?Craig Nealy.?: