In 2003, Jean Francois Porchez redesigned the ST Dupont ?logotype?:lettering for ?Aaron Levin,?:http://www.dragonrouge.com/dr/dr/v_def/identfr.html Design director at ?Landor Associates,?:http://www.landor.com/ Paris. They worked in close cooperation during long months to achieve the final form (bottom). The new brand, associated with a sort of icon, designed by Aaron Levin was launched with the ?reopening?:http://www.st-dupont.com/us/actualite/event.html of the flagship store, avenue Montaigne, Paris in middle of May 2004. The boutique was designed by the American architect ?Craig Nealy.?:http://www.craignealy.com/home.html