Invisible-Visible? How does the typeface designer reconcile such usual contradictions? Visual identity is built from the colors and typefaces that make up the most fundamental expression of a brand, yet the design of typefaces must remain invisible for the convenience of the reader. Jean François Porchez through various recent typefaces projects will attempt to demonstrate how he handle typeface design contradictions.
Founder of Typofonderie, type director of ZeCraft, Jean François Porchez is one of the pioneers of digital typography. Transmitter of knowledge and discoverer of talents, teamwork is at the heart of his concerns. It is also for these reasons that he launched TypeParis in 2015. He was awarded the Prix Charles Peignot in 1998 and numerous prizes for his typefaces. Introduced to French Who’s Who in 2009. In 2014, Perrousseaux publishes his monograph. Knight in the order of Arts and Letters in 2015. The President of France, Emmanuel Macron use his typefaces for his communication since 2017.
Talk: The Visible Invisibility of Words
Saturday 4 August 2018, 10:00 am
Hilton Portland Downtown, 921 SW Sixth Avenue, Portland, OR 97204, United States