Jean François Porchez join a bunch of speakers for the Great Eight conference in Moscow to talk about the visible invisibility of words. Why typography is a vital asset of business communication? Visual identity is built from the colors and typefaces that make up the most fundamental expression of the brand. Meanwhile, the design of typefaces must remain invisible for the convenience of the reader. How to reconcile the contradictions of the typeface designer to meet the needs of his clients? In addition, he will conduct a letterform workshop under the TypeParis banner, thanks to ParaType to make this possible.
Workshop Nº3 Letterform Design
Monday 27 November 2017
Strelka: Bersenevskaya Haberezhnaya, 14с5, Moskva, Russia
Tuesday 28 November 2017
Bol’shaya Novodmitrovskaya Ulitsa, 36, Moskva, Russia