To push the creative team of Futurebrand Paris, the design agency just launched the Knock Knock session. The first speaker was Jean François Porchez, who came to talk about the role of typography in branding and communication. He presented several Typofonderie and ZeCraft recent projects as support of his demonstration. The Futurebrand team was enthusiastic following the two hours spent together.
“The team greatly appreciated the talk, the people were amazed!” “Thank you very much for your presentation this morning! It was formidable.”
The idea was to insist about the role of typography in branding and communication. How to understand the style of typefaces, their selection for projects depending of the context. As Erik Speikermann says:
Extracts from Jean François Porchez presentation