Jean François Porchez keynote speaker at TypeCon, Minneapolis

Keynote: Type design in the computer age

How it was to design typefaces before digital era, as well launching a foundry in the 90s? Numerous demonstrations illustrated by numerous historical sources and ongoing typeface projects. In the context of designing typographic identities based on authentic roots: connotations, history and even politics play a major role in type design. How communities play a crucial role in designer career, as well how teaching reinforces the understanding of daily practice. As practitionner, we all are influenced by our direct environnement, we follow trends, we try to understand them. But what does it mean to design typefaces today? Let’s questionning the typographical genres, where to set limits in typeface revivals, how to use sources and materials in an ethical way. And indeed how to draw the line between interpretation and piracy. Let us reject the opportunism, shortcuts, bad practises that threaten this small typography industry.

Founder of Typofonderie, type director of ZeCraft, Jean François Porchez is one of the pioneers of digital typography. Transmitter of knowledge and discoverer of talents, teamwork is at the heart of his concerns. It is also for these reasons that he launched TypeParis in 2015. He was awarded the Prix Charles Peignot in 1998 and numerous prizes for his typefaces. Introduced to French Who’s Who in 2009. In 2014, Perrousseaux publishes his monograph. Knight in the order of Arts and Letters in 2015. The President of France, Emmanuel Macron use his typefaces for his communication since 2017.

TypeCon 2019: Type design in the computer age
Friday 30 August 2019, 11:40 am
Hilton Minneapolis, 1001 Marquette Avenue South Minneapolis, MN 55403-2440, United States
Register online



TypeCon Workshop: Type Intensive

Take an intensive one-day workshop with Neil Summerour & Jean François Porchez at #TypeCon2019! The session includes dissection, critique, and discussion of your typeface. And an opportunity to refine and rework for large-group critique. More details on TypeCon website.⠀

Cost: $125
Maximum Participants: 12
Location: Dunwoody College of Technology, Minneapolis, United States
Register online