The relaunch of SonntagsBlick is already a success! García Media Europe senior art director, Constantin Eberle together with Mario García redesigned the Swiss Sunday newspaper in 2014. One of the first topic was the choice of typefaces and color palette. On such publication, the headlines create the right tone. So it was important to find a low contrast sanserif or slabserif featuring a very good impact on the pages. After few early tests, they came to the conclusion that Mislab Pro, Mislab Pro Narrow, Mislab Pro Compact will perform well, because of the various widths available and its large and open x-height.
“The relaunch of SonntagsBlick has been a big success with our readers. I think we have managed to come up with a formula that is a winner, not just in how the newspaper looks but also how it reads, with very reader friendly content for Sundays, a day of rest,”
Says Christine Meier.
Mislab by Xaxier Dupré
With Mislab, Xavier Dupré has designed a brighter and more legible slab serif than most. Mislab aptly combines the strength of a slab serif with the lightness of a sans serif. Bold and thick serifs make for strong impact in display uses while performing extremely well under the most stressful body text conditions. A slight cursive feel adds spice to the text while its delicate rounded rectangular structure is naturally adapted to screen displays. The capitals have fully assumed serifs while the lowercases have more discreet versions. Notable features include sanserif endings on the lowercase a, c, e & s, inducing fluidity and enhanced readability. This highly versatile typeface brings clarity to headlines.
Extract of the concepts established by García Media Europe for SonntagsBlick.
Pages from SonntagsBlick, featuring Mislab for headlines.