The Herb Lubalin Lecture Series regularly organize events. The lectures thematically follow various areas of the typography spectrum. Because of the coming of Jean François Porchez with his students from ECV for a second New York typographic tour, Alexander Tochilovsky & Cara Di Edwardo have invited him for a Lecture, to talk about his recent typefaces projects. During his lecture, Jean François Porchez will try to open a debate over how to approach typeface design and its role in the contemporary world, similar to how design and visual identity were formulated during the 1960s.
Typography has become a natural extension of the visual identity of the most diverse organizations, governments and businesses, for their publications and products. Typeface design is at a pivotal point in its history, thanks to new creative technologies and uses. Letters and by extension, typographic signs, have always been witness to the conveyance of thoughts between author and reader. Nowadays, the typeset text is not only tied to the world of the books. Since the industrial revolution and the globalization of education, typography has become the gateway to texts and contents, and is a key element of communication between people. We have reached a cross-roads which bears discussion.
Tuesday 11th February 2014, 6:30–08:30 pm
Herb Lubalin center, Type@Cooper.
Rose Auditorium at 41 Cooper Square, NY 10003 New York, United States.
Recent typefaces specimens will be distributed to the audience.
→ Herb Lubalin Study Center of Design and Typography
→ ECV New York 2014 conducted by Aaron Levin and Jean François Porchez.
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