Apolline in use by Amélie Lebleu. Modern Art Club
Apolline used the catalogs designed by Amélie Lebleu.

Amélie Lebleu is a graphic designer in love with typography. On her portfolio we can find quite good exhibit catalogs and exhibit identities. Few months ago, we have received two invitations from Amélie to a painting exhibit called Modern Art Club (a group of art collectors and artists based in Le Havre around 1906). It’s not only great to receive invitations but even more, it’s interesting when the envelope includes examples of items designed by Amélie Lebleu, set in Apolline. For Musée du Luxembourg she opted for a real typographical bias: rather than designing a catalog including reproductions of paintings, she deliberately and solely focused on typography, a unique typeface, a unique Apolline weight but two colors. Amélie describes her typographic choice as the result of her inspiration from the original catalogs of the Modern Art Club. Despite a contemporary style, the choice of Apolline fits well with her design ideas. The design of the catalog is punctuated by geometric shapes in bright colors, with reference to the decorative style of the time.

Apolline in use by Amélie Lebleu. Modern Art Club
Apolline in situ at Musée du Luxembourg.

Indeed we enjoyed the exhibit at the Musée du Luxembourg featuring nice paintings from Georges Braque, Raoul Dufy, Kees Van Dongen, Albert Marquet (a great discovery!) along good photographs of the time. The exhibit signage and identity perfectly reflected the small catalog we received. Same colors, same typeface. Well done Amélie.

Apolline in use by Amélie Lebleu. Modern Art Club
Apolline text size, from a catalog designed by Amélie Lebleu.

Apolline in use by Amélie Lebleu. Modern Art Club
Apolline in situ at Musée du Luxembourg.

Links

Amélie Lebleu
Collectif Mazk
Le Cercle de l’art moderne, Collectionneurs d’avant-garde au Havre
Apolline
More Apolline in use
Section in use
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