Online version of the recent exhibit on Jean François Porchez typefaces
There are two common approaches to typeface design. The first is to design a new typeface to your personal taste, following your own rules or restrictions; and distribute it either through a type distributor or directly. The second is to work for a particular client on a commission. Besides the fact that the financial aspect is more secure, this method offers an opportunity to design a typeface following a very narrow design brief, suggested by the client or governed by the client’s particular needs and uses. Technical, historical or design considerations are all quite difficult to imagine if you design a typeface for your own use.