Audace was born as a response to a simple brief: how to visually express human interaction and technology with abstract forms? The starting point is a humanistic sanserif, to which are added external references: design pieces, furniture, buildings. Architects shape our world with the intention to reconnect nature, human and address a perfect functionality. Not so far to typeface design which combines a personal vision and ensures good legibility in a certain context.
Coming out of the five AW Conqueror families, the AW Conqueror Didot is a very complete extension claiming the 60-70s spirit. With this new Didot 2018, we go further by offering 24 weights. The three hairline variations (optical sizes) allows use in large high contrast headlines such as a legible body text, due to a suitable contrast. A large number of titling variants have been added to the delight of artistic directors in search of exuberant compositions.
Ysans is a new Typofonderie typeface. The Ysans designed by Jean François Porchez is a sanserif influenced by Cassandre lettering pieces and the geometric sanserif style from the inter-war period. Since Chanel logo, the geometric sanserif style is the favorite typographic thing in fashion. Ysans asserts this reference. Not only Haute-Couture houses use these categories of typefaces for their visual identity, but fashion magazines usually strength their layout with these geometric sanserif when a Didot isn’t used.
Mencken is a new Typofonderie typeface. The new typeface has sixty-three styles, divided into three widths, three optical sizes, romans, italics, borders and dingbats. Mencken is unique because it is designed according to different axis and optical sizes. Firstly, the Mencken Text is a low-contrast transitional type designed on an oblique axis, asserting horizontal, featuring open counters. On the other side of the spectrum, the Mencken Head (and narrow variations) is designed on a vertical axis, high contrast, in a contemporary Didot style.
Aurélien Vret is an artist who, for the first time, publishes a typeface. His approach is not usual, it does not fit into the usual patterns of the type designer, graphic designer in parallel. In fact, it seemed interesting to understand his background and to understand the interaction of his different activities. He published Prosaic with Typofonderie in 2017 after a few years of hard work on this project.
Welcome to Prosaic, a new typeface designed by Aurélien Vret. Prosaic is radical, because it comes from a long artistic reflection of its designer, also a multidisciplinary artist. The Prosaic is also a dual tone typeface because it knows how to serve the readability in very small sizes and brings a sturdy typographic power to large sizes. Read more about Prosaic, a Postmodern typographic tribute to the french vernacular signs.
We are pleased to announce the publication of Parisine Narrow and Parisine Compressed! Parisine was born as the parisian métro signage typeface. This family of typefaces has become over years one of the symbols of Paris as the Johnston for the London Underground or the Helvetica for the New York Subway. The Parisine was created to accompany travelers in their daily uses: ultra-readable, friendly, human while the context is a priori hostile.
PS Fournier, created by Stéphane Elbaz, is designed in tribute to Pierre-Simon Fournier. Following the publication of this typeface, we are pleased to announce the launch of the printed specimen. This specimen was designed by Stéphane Elbaz and includes an original essay (English-French) by the eminent French specialist of type history about Mr Fournier Le Jeune. We are launching a web version of this specimen too!
Originally published in 2001, this brand new revision of Ambroise Pro, — including new italics — has taken 15 years. It seemed appropriate to explain the design process to young generations of type designers, and to introduce to type users a little glimpse of our everyday world. However to better understand the history of Ambroise, at least a few references to the Didot’s history provides a little clarity… How to approach the history of Didots?
To be honest, we’re quite obsessional about typefaces and typography. It’s why we decided with Stéphane Elbaz to update Geneo. This typeface a synthesis of historic and present-day visions of typography, a slab serif constructed on an oblique axis. Few years after its publication and certain success, here we go again on optimizing the spacing and kerning of the typeface family along few other design details. Changes on Geneo improve its text color, but isn’t such a dramatic change! As a foundry, we’re constantly listenning to our customers, and looking at previous published designs, to see if we can correct and improve certains things.