Today we are launching not one but two new additions to the Typofonderie catalog. The Allumi Inline and the Allumi Hairline.
For years, the debate about the correct form of one or another diacritical mark has been raging among type designers. Behind this debate, there is a desire to do better, to share good practices.
Altesse, a new design by Jean François Porchez is a typographic adaptation of the formal scripts engraved by French masters of copperplate engraving of the nineteenth and twentieth centuries. Freed from the constraints of metal type, Altesse designed in 5 optical sizes allows you to rediscover the pleasure of automated calligraphy.
Arteria, a new design by Jean François Porchez is a compressed display typeface available in nine weights. the family features not only joyful alternates, small caps, various dingbats, arrows, quotes, different sets of numerals but also short caps!
Basco, a new design by Bruno Mello is an exploration of the Renaissance style, a period in which letterforms were informed primarily by hand writing. It is clearly a contemporary interpretation of calligraphic shapes forms.
Audace was born as a response to a simple brief: how to visually express human interaction and technology with abstract forms? The starting point is a humanistic sanserif, to which are added external references: design pieces, furniture, buildings. Architects shape our world with the intention to reconnect nature, human and address a perfect functionality. Not so far to typeface design which combines a personal vision and ensures good legibility in a certain context.
Coming out of the five AW Conqueror families, the AW Conqueror Didot is a very complete extension claiming the 60-70s spirit. With this new Didot 2018, we go further by offering 24 weights. The three hairline variations (optical sizes) allows use in large high contrast headlines such as a legible body text, due to a suitable contrast. A large number of titling variants have been added to the delight of artistic directors in search of exuberant compositions.
Ysans is a new Typofonderie typeface. The Ysans designed by Jean François Porchez is a sanserif influenced by Cassandre lettering pieces and the geometric sanserif style from the inter-war period. Since Chanel logo, the geometric sanserif style is the favorite typographic thing in fashion. Ysans asserts this reference. Not only Haute-Couture houses use these categories of typefaces for their visual identity, but fashion magazines usually strength their layout with these geometric sanserif when a Didot isn’t used.
Mencken is a new Typofonderie typeface. The new typeface has sixty-three styles, divided into three widths, three optical sizes, romans, italics, borders and dingbats. Mencken is unique because it is designed according to different axis and optical sizes. Firstly, the Mencken Text is a low-contrast transitional type designed on an oblique axis, asserting horizontal, featuring open counters. On the other side of the spectrum, the Mencken Head (and narrow variations) is designed on a vertical axis, high contrast, in a contemporary Didot style.
Aurélien Vret is an artist who, for the first time, publishes a typeface. His approach is not usual, it does not fit into the usual patterns of the type designer, graphic designer in parallel. In fact, it seemed interesting to understand his background and to understand the interaction of his different activities. He published Prosaic with Typofonderie in 2017 after a few years of hard work on this project.