Co-founded by Jean François Porchez, ZeCraft is the parallel activity of Typofonderie, with a team of highly skilled and creative designers specialized in typographic design. We’re happy to announce the launch of the ZeCraft website!
Organized by Typographic Society Munich (TGM), the second Editorial Design Conference held in Munich, Germany from the 28 February to 3 March 2014. Jean François Porchez is invited to join a large panel of speakers from all over the world. Under the title, Typefaces as voice of branding and publications he will present various typefaces projects.
To push the creative team of Futurebrand Paris, the design agency just launched the Knock Knock session. The first speaker was Jean François Porchez, who came to talk about the role of typography in branding and communication. The Futurebrand team was enthusiastic following the two hours spent together.
We should recall that a paper collection is generally based on similar roots, with various ?flavors,? colors. A collection of typefaces should reflect this similar mood, even the style of papers should be reflected into the fonts. Each of the members try their best to be different from the others because of their features. They should work harmoniously in contrast.
In June 2010, a new design conducted by Marc Guillon for the Pèlerin magazine was launched. This redesign feature Typofonderie fonts and new nameplate designed by Jean François Porchez.
For text and some subhead, headlines, Mencken typeface originally designed for the Baltimore Sun was used in order to improve readability of the content. Along various sizes cut of Mencken, a new sanserif specially created for this redesign appear.