Under the title “Type design in the computer age”, Jean François Porchez keynote is about building typographic identities based on authentic roots. How connotations, history and even politics can influence the way we work. But also what does it mean to design typefaces today? Let’s questionning the typographical genres, where to set limits in typeface revivals, how to use sources and materials in an ethical way.
Visual identity is built from the colors and typefaces that make up the most fundamental expression of a brand, yet the design of typefaces must remain invisible for the convenience of the reader. How does the typeface designer reconcile such inherent contradictions, while also meeting the needs of their clients?
In October 2017, Jean François together with Véronique will visit San Francisco and Seattle for a Mini tour of talks. In Seattle, a letterform workshop under the TypeParis banner is also planned. The talks themes. Visible invisibility of words: Why typography is a vital asset of business communication?
For the third year, Kerning Conference hold in Faenza propose workshops and talks. Jean François Porchez will talks about the visible invisibility of words. Why typography is a vital asset of business communication?
A World of Words: Described as French typographic legend by Grafik, Jean Francois Porchez has designed bespoke fonts for a boggling array of global brands: Le Monde, the Paris Metro, Louis Vuitton, Galleries Lafayette, Sephora, YSL Beauté and Nespresso, to name but a few. In his talk next Tuesday he will share his experiences as an expert in the design of bespoke typefaces.