Aurélien Vret, a multidisciplinary type designer

Interview Aurélien Vret Prosaic

Aurélien Vret is an artist who, for the first time, publishes a typeface. His approach is not usual, it does not fit into the usual patterns of the type designer, graphic designer in parallel. In fact, it seemed interesting to understand his background and to understand the interaction of his different activities. He published Prosaic with Typofonderie in 2017 after a few years of hard work on this project.

Prosaic: A Postmodern vernacular sanserif by Aurélien Vret

Prosaic: A Postmodern vernacular sanserif by Aurélien Vret

Welcome to Prosaic, a new typeface designed by Aurélien Vret. Prosaic is radical, because it comes from a long artistic reflection of its designer, also a multidisciplinary artist. The Prosaic is also a dual tone typeface because it knows how to serve the readability in very small sizes and brings a sturdy typographic power to large sizes. Read more about Prosaic, a Postmodern typographic tribute to the french vernacular signs.

Parisine: Introducing narrow and compressed families

Parisine: Narrow and Compressed families by Jean Francois Porchez

We are pleased to announce the publication of Parisine Narrow and Parisine Compressed! Parisine was born as the parisian métro signage typeface. This family of typefaces has become over years one of the symbols of Paris as the Johnston for the London Underground or the Helvetica for the New York Subway. The Parisine was created to accompany travelers in their daily uses: ultra-readable, friendly, human while the context is a priori hostile.

PS Fournier: web and printed specimens now available

PS Fournier, created by Stéphane Elbaz, is designed in tribute to Pierre-Simon Fournier. Following the publication of this typeface, we are pleased to announce the launch of the printed specimen. This specimen was designed by Stéphane Elbaz and includes an original essay (English-French) by the eminent French specialist of type history about Mr Fournier Le Jeune. We are launching a web version of this specimen too!

Ambroise Pro brought back to life: Fifteen years in the making!

Ambroise Pro by Jean Francois Porchez, brought back to life: Fifteen years in the making!

Originally published in 2001, this brand new revision of Ambroise Pro, — including new italics — has taken 15 years. It seemed appropriate to explain the design process to young generations of type designers, and to introduce to type users a little glimpse of our everyday world. However to better understand the history of Ambroise, at least a few references to the Didot’s history provides a little clarity… How to approach the history of Didots?

Geneo by Stéphane Elbaz was updated

Geneo: a synthesis of historic and present-day visions of typography by Stéphane Elbaz

To be honest, we’re quite obsessional about typefaces and typography. It’s why we decided with Stéphane Elbaz to update Geneo. This typeface a synthesis of historic and present-day visions of typography, a slab serif constructed on an oblique axis. Few years after its publication and certain success, here we go again on optimizing the spacing and kerning of the typeface family along few other design details. Changes on Geneo improve its text color, but isn’t such a dramatic change! As a foundry, we’re constantly listenning to our customers, and looking at previous published designs, to see if we can correct and improve certains things.