Typocamp 2012: re-enchant reality


Typocamp is the result of a joint initiative of the Foundry (Digital Agency of Île-de-France), Silicon Xperience and Graffr, within the Futur en Seine festival. It is a type manifestation of a new kind posing as challenge of creating and staging typography in 48 hours in the fields of print, web and animation. We have also noted the presence as a type design team from the Velvetyne type foundry. The first edition took place on 22, 23 and 24 June at the Cantine.

A good taste cost less: Ambroise

Ambroise by Typofonderie

Ambroise attempts to reproduce more of what we see printed on paper in the 19th century; a more accurate representation of Didot punches. So, the unbracketed serifs are not truly square straight-line forms but use tiny transitional curves instead. The result on the page appear more softer and less straight, particularly in larger sizes.

Geneo, a new design by Stéphane Elbaz

Geneo designed by Stéphane Elbaz for Typofonderie

Geneo, designed by Stéphane Elbaz, is a synthesis of historic and present-day visions of typography, a slab serif constructed on an oblique axis. Its subtle contrast evokes both Renaissance elegance and the robustness of the Egyptian typefaces that were in vogue during the 19th century. Geneo falls halfway between the classic styles of Garamond and Fournier, with aspects of contemporary slab serifs. From this blend of styles and genres, it emerges with a singular identity perfectly suited for modern illustrations of quality, savoir-faire, and culture.

Typeface designer to come

Forthcoming typeface: Collaboration is also a very useful way to take distance from your own design

In a couple of days, we will publish the first no-porchez typeface family. This forthcoming family is a sort of slab serif with trace of writing on it. Its not a revival or a pure old style, more a contemporary typeface, a synthesis of various ideas combined. Obviously you will know everything about the designer and the typeface later, but we will have to wait a bit more for that.