In use: The Reflex Group wise choice of AW Conqueror for their Seat Maybelline ads

Seat Maybelline AW Conqueror font inuse at typofonderie

In recent years, bespoke typefaces help companies to express their identity through all the communication materials. Many designers and art directors are confident that these unique fonts reinforce the company’s branding. Seat, like many automakers, has its own bespoke typeface and all design agencies, advertising companies must to use it without limit. But there always are special cases where the good and beautiful corporate typeface does not work perfectly.

Jean François Porchez speaking at Otis College

Jean François Porchez Lecture, Otis College, Aiga, Los Angeles, June, 2013

Jean François Porchez will be joining Pinar and Viola, Broken Headlines, Morag Myerscough + Luke Morgan, Raw Color, Team Thursday and Alex Quinto for a symposium with visiting international artists held at Otis College. Jean François will present recent projects made at ZeCraft along the result of the Otis type design workshop.

Flea market Typo 2013

Flea market Typo 2013

The flea market Typo 2013 (Puces typo 2013) is an event organised by the Rencontres internationales de Lure in Paris. A good place to meet lots of local typophiles, graphic designers and so on. We are happy to participate this year and to join a bunch of independent publishers, foundries, designers who will propose surprises and bargains for all tastes and all budgets.